South African ABC- New

Every stitch of this little T-shirt carries a piece of South Africa’s story. When we designed this print, we carefully chose colours and illustrations that reflect the warmth of our soil, the laughter around family tables, and the everyday icons we grew up with – from boerewors rolls on a Saturday to rooibos tea shared with Ouma.

Behind the scenes, hours were spent sketching and refining each doodle until it felt “just right” – not just as a picture, but as a memory. From Madiba’s smile to the familiar orange of a naartjie, each letter was chosen to spark nostalgia and pride.

This is more than just a T-shirt – it’s a love letter to home. A way for little ones to wear our heritage close to their hearts, while parents smile at the reminders of their own childhoods. Thoughtfully crafted to be soft, playful, and full of meaning, it’s a piece that says: our heritage lives on in the tiniest hands and biggest dreams.